Daytime running lamps are one such technology. The story's quote:
Other safety features that will be highlighted include...
Daytime Running Lamps, a proven lifesaving technology that has helped save more than 430 lives in the last decade by making vehicles more visible to pedestrians and cyclists.
Here is the link to the press release:
http://www.prdomain.com/companies/G/GeneralMotors/newsreleases/200683035245.htm
GM has been adding white light DRLs to cars since 1993, and have employed their version of AMBER turn signal DRLs to vehicles since 1997. Below is a picture of a 1988 Chevy Pickup with Universal Amber Turn Signal DRLs added aftermarket. Note that this vehicle is a 'quad bulb' car (it has 4 turn signal bulbs in front, instead of the standard 2 front turn signal bulbs). Click on the photo for an enlarged view.
P.S. These are not parking lights; the photo below is the parking lights.
